Employee Awards and Accolades

Stairways, BLOOM rock The Color Run

Monday, September 08, 2014

                          

          From left, Lee Steadman, Director, BLOOM Collaborative, Dr. Meghan McCarthy, physician, and Jennifer Valerio, Stairways   fiscal manager, represented BLOOM by participating in Erie's first Color Run Aug. 9. 

Thousands of smiling runners caught yellow fever—as well as red, purple, pink and blue—at the Color Run in downtown Erie in early August, and BLOOM Collaborative, a program of Stairways Behavioral Health, was in the middle of all the shenanigans.

The Color Run, a nationally recognized paint race billed as the “happiest 5k on the planet” in which runners are showered with colored powder, attracted nearly 11,000 participants for its first race in Erie on Aug. 9. As one of five main sponsors, BLOOM operated the yellow “color zone,” where volunteers doused passing participants head to toe in yellow cornstarch while dusting the corner of West 10th and Cherry streets in a powdery coat in the process.

Upon the race’s conclusion at Perry Square, the color-coated runners continued the festivities by dancing to music and absorbing even more color sprayed out over the crowd. BLOOM helped add to the excitement by handing out more than 1,000 beach balls at its tent in Perry Square.

Volunteers for the event included employees and friends from BLOOM and Stairways, while three employees and a client also represented BLOOM as participants in the race.


    

Left: Volunteer color throwers were a vital part of the run's success.     Right: BLOOM Collaborative's tent located in Perry Square


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